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Conversion Optimization : The New SEO?
We are all familiar with the inspirational phrase “Genius is 1% inspiration and 99% perspiration”. Modern day marketing practices hold a similar parallel. It is 1% about getting the user to click, and...
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Conversion Optimization – A/B Testing vs. Multivariate Testing
In order to make the most of your conversion optimization efforts, you are going to need to run either an A/B test or a multivariate test, but which one should you choose? There is an ongoing debate...
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